Hi 👋 welcome to one of my key templates for structuring product discovery work. Before diving into the template here are a few quick explanations on how to use it effectively - enjoy!
For those who don’t know me, my name is Ant Murphy, I am a Product Nerd, turned Founder and Product Coach. My mission is to help make the world a friendlier place for product people.
This template is completely free to use, copy it and adapt it to your needs. It is the one that I developed whilst being a product manager and after offering it to a lot of my clients I decided to make it available to all 🙌
The template contains a few sections:
The sections, Interview Guide, Survey Guide and Prototype Guide, are optional based on your needs.
In other words, use them only when you are going to interview customers as part of your plan, or when you are going to build a prototype, etc. You do not need to do all three all the time. In fact more often than not, I mostly use the Interview section.
Finally, this template is not a replacement for important steps within discovery, like framing your problem statement, defining your target market or assumptions mapping. Rather, it’s designed to be a summary/brief on why, what and how you intend to carry out your discovery activities.
For me, this template sits after I’ve defined the problem/opportunity and once I’ve also prioritised my riskiest assumptions to test. This then becomes my summary on what I intend to test and how I intend to test them. For more on the steps leading up to this, you can read about how I approach kicking of discovery here.
I hope you find this useful!
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